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Yesterday Apple announced their new versions of Mac OS X and iOS, and introduced a new online service called iCloud – check out our coverage on Mac.AppStorm. The significant announcements for music lovers were iTunes in the Cloud and iTunes Match. Are you impressed? How do Apple’s services compare to the alternatives?
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Nope, nothing new here. Just what Amazon did, just what Google did, only this time you get to keep your libraries and playlists from iTunes and not build them from scratch. That is, IF you use iTunes. I don’t, so I don’t care for the cloudy version of it…
Aye, seconded. What Apple did was to take an already existing technology, add some “awesomes” and “amazings” to it during the keynote and sell it as a new and revolutionary product. Thing is, it is neither new nor revolutionary. Just like most other Apple breakthroughs.
I guess it’s good that Apple product users finally have access to it via the software they use. I suppose you need to be a Mac/iPad/iPhone/iPod user to appreciate the new possibility though. I don’t own nor plan to even own any of the aforementioned devices, so I guess my skepticism is justified. Plus, I very much prefer to simply go to a music store and buy my CDs, so I’m as skeptical about Google’s and Amazon’s alternatives as well.
I believe iTunes is over-rated in the U.S, since in my native country it is seldom used except by the more affluent society members (ergo, only a fraction, whilst most still rely on 3rd party sites to obtain their “free” copies). It sounds like a good change though for musicians who do market extensively through iTunes. Personally, I would only use iTunes as a “industry standard” digital distributor, but focus my efforts on more controllable outlets such as Bandcamp for business and Soundcloud for social.
But I hear Jeff Price (CEO of TuneCore) says it’s a game changer.
Cheers,
Impressed or not, it’s how things are gonna be going forward.
It will eliminate the need for tethering and synching can be done without physical effort. Authorization is now ten computers, which helps with having a lot more mobile devices, especially in a family of four. Curious though…what happens to your match songs when your subscription expires? The $25 annual fee is quite reasonable considering I have thousands of ripped songs…but for how long will that price last?
The other services are irrelevant for me as my computer ecosystem at home can now be on one unified platform. I’m not naive that there will be some downsides to it as well. Not everyone has access to large bandwidth. OSX 10.7 as a download only is troubling news.